Crunch Fitness is majority-owned by Leonard Green & Partners (LGP), a leading private equity firm, as of April 2025. This recent change means Leonard Green & Partners now holds the largest controlling interest in Crunch Fitness, one of America’s most popular gym franchises. Knowing who owns Crunch Fitness is crucial if you’re a member, franchisee, or potential investor, as ownership affects club operations, pricing, and expansion plans. In this article, you’ll get a quick, clear answer to the ownership question, plus a transparent overview of the company’s ownership timeline, executive team, and recent policy updates. For official information, always refer to the Crunch Fitness Corporate site or Leonard Green & Partners.
Who Owns Crunch Fitness?
The Current Owner: Leonard Green & Partners
As of April 2025, Leonard Green & Partners (LGP) is the primary owner of Crunch Fitness. LGP is a major private equity firm based in Los Angeles, known for investing in top brands across the U.S. They acquired the majority stake from TPG Growth, another well-known investment group, as part of a major strategic deal (source).
Key Points:
- LGP took over majority ownership in April 2025.
- TPG Growth previously held the majority since 2019.
- Jim Rowley remains Worldwide CEO, and Mark Mastrov continues as Chairman, ensuring stability.
Crunch Fitness Ownership Timeline
| Year | Owner/Investor |
|---|---|
| 1989 | Founded by Doug Levine |
| 2001 | Bally Total Fitness acquires Crunch |
| 2005 | Sold to Angelo Gordon & Co. |
| 2009 | Acquired out of bankruptcy by NEFC (Mark Mastrov, Jim Rowley) with Angelo Gordon |
| 2019 | TPG Growth acquires majority stake |
| 2025 | Leonard Green & Partners majority owner |
This history reflects Crunch Fitness’s evolution from a single gym in NYC to a global franchise powerhouse (Wikipedia).
Why Ownership Matters for Crunch Fitness Members and Franchisees
Understanding who owns Crunch Fitness is important because:
- Policies and Fees: Ownership shifts can lead to updates in membership terms, policies, or pricing.
- Expansion Plans: New ownership often accelerates club openings and improvements.
- Franchise Support: Franchisees benefit from stable, well-funded parent companies.
For the latest on club policies and membership terms, visit the official Crunch Fitness FAQ.
How the Ownership Change Affects Crunch Fitness
- No Immediate Changes for Members: According to official statements, day-to-day operations and memberships remain the same after the April 2025 transition (source).
- Continued Growth: Leonard Green & Partners brings fresh capital and expansion expertise, aiming to open new locations and invest in member experience.
- Stable Executive Team: Jim Rowley (CEO) and Mark Mastrov (Chairman) continue to guide strategy and operations.
Executive Team: Who Runs Crunch Fitness?
- Jim Rowley: CEO (Worldwide), brings decades of fitness industry experience.
- Mark Mastrov: Chairman, founder of 24 Hour Fitness, joined Crunch in 2009.
- Other Executives: Support national and international franchise operations.
This executive stability helps keep Crunch’s operations smooth during ownership changes (Wikipedia – Jim Rowley).
Frequently Asked Questions About Crunch Fitness Ownership
Who owns Crunch Fitness in 2025?
Leonard Green & Partners is the majority owner as of April 2025.
Was Crunch Fitness ever owned by TPG Growth?
Yes, TPG Growth owned the majority stake from 2019 until April 2025.
Are there any new membership fees after the ownership change?
No major changes to membership fees have been announced as of July 2025 (Crunch FAQ).
Can I buy a Crunch Fitness franchise?
Yes! Crunch Fitness continues to expand and offer franchise opportunities. For details, visit the Crunch Franchise page.